The AI agent comes with every plan. No fee per answer.
Tobachat is free for your first 50 conversations. After that it's €29, €99 or €199 a month for 200, 750 or 2,500 conversations, with unlimited users, every feature and the AI agent on every plan. Meta bills message fees to you directly, and we add no markup. If a paid plan isn't right after all, you get your money back within the first 30 days.
Every feature and unlimited users on every plan. You only pay for conversations, with no markup on your Meta message costs.
See how the AI agent handles your own questions before you pay a cent.
- 50 live conversations, once
- Test the AI in the simulator: 100 test replies a month
- Upgrade later without setting anything up again
For solo businesses and small shops that get the odd question.
- 200 conversations a month
- Every feature, the AI agent included
- Unlimited users and contacts
For businesses where WhatsApp is busy every day, like rentals in high season.
- 750 conversations a month
- Every feature, the AI agent included
- Unlimited users and contacts
For busy teams and businesses with more than one location.
- 2,500 conversations a month
- Every feature, the AI agent included
- Unlimited users and contacts
For example: a team of 10 with 750 conversations, AI and campaigns is on Growth: € 83 a month, plus Meta's message fees.
Need more people or devices? Every plan already covers that.
What's a conversation? A customer messaging you, plus the 24 hours after. A campaign message nobody replies to doesn't count. Extra conversations are €10 per 100.
Prefer a hand getting started? That works too. No number on this page: we agree the price with you by email. See how that works
What Meta charges per message
On top of your Tobachat subscription, Meta charges a fixed rate for every message you send. You pay Meta directly: add a payment method there once, and it stays separate from what you pay us.
Promotions, offers, newsletters, product launches.
Order confirmations, status updates, and reminders tied to a transaction.
Verification codes and one-time login codes (OTP).
Replies to a customer within the 24-hour service window. From October 1, 2026, charged per message after the first 1,000 per phone number each month.
Pricing questions
Start today, for free.
Test the AI agent on your own questions. You set it up yourself in a few minutes.
Prefer a hand getting started? We'll get you started